Supreme Court Striking Down Taboos free essay sample

A paper which discusses the rulings of the U.S. Supreme Court on two cases dealing with interracial marriage and gay rights. The paper discusses how the U.S. Supreme Court provided tangible direction in 1967s Loving vs. Virginia and in 1986s Bowers vs. Hardwick. The paper shows that by ruling against states rights, the Supreme Court ruled that it was unconstitutional to prohibit interracial marriage in Loving but sided with Georgia in Bowers and ruled that the state statute prohibiting sodomy was constitutional striking gay rights a blow from which they only began to recover in 1996. The paper explores how these two cases had an immense impact on the historical progress of the twentieth century the end of the century concerned itself primarily with equality and equal rights for various groups and these two cases were seminal in determining the course of the twenty-first centurys continuation of the quest for equal rights. We will write a custom essay sample on Supreme Court Striking Down Taboos or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Interracial marriages and gay rights represent much larger issues as if those issues are not large enough. American history since 1789 is one long debate between states rights and federal powers. Those usually willing to effect change in favor of minority groups have clamored for federal powers to refuse states the right to marginalize certain groups. Those who prefer the conservative whether evangelical Christian or not viewpoint call for the federal government to stay out of states regulations pertaining to hotbed issues like race and sexual orientation.

Proctor and Gamble

Proctor and Gamble Procter and GambleThis is an essay that is going to address the strategies adopted by the global organization, Procter and Gamble (PG), to enter the Chinese market and the challenges PG faced in going global and how they were overcome.Started by William Procter and James Gamble, a small candlemaker and soapmaker, in 1837, the company has grown up to $79 billion annual sales , long history of earning respect in the society and in the consumer market (A Company History n.d.).After centuries of research, development and expansion, PG consists of more than 300 products for the general public. The company not only provides the good to the US but also internationally and therefore is known as the world's largest consumer-products company. In 2011, PG ranks 5th on the list of "World's Most Admired Companies" for the Fortune Magazine. (WORLD'S MOST ADMIRED COMPANIES n.d.)Procter and Gamble have seen large potential in Asia as it is considered to be one of the fastest growing economies in the world.Cincinnati's Procter G has increased the number of brands which contributes to over a billion dollars in annual sales. PG focuses on investment in research and development activities so as to compete at the top of the field (Asia n.d.).Meeting people personally, conducting awareness programmes added value and trust for PG in people's mind. Over the past years, Procter and Gamble has accomplished outstanding achievements in China such as building leading brands, recording a healthy business growth, boosting best-in-class organization, committing towards being a good corporate citizen (PG Greater China n.d.).PG made the biggest venture by trying to penetrate into the Chinese market in the 1980s. PG started to concentrate on China as the government...

Strategic Planning and Strategic Thinking Research Paper

Strategic Planning and Strategic Thinking - Research Paper Example 4). These plans are long term, and seeks to align the needs of the organization with the capabilities afforded by information systems (Mohdzin & Ward, 2007, p. 4). Closely related to this is the concept of strategic thinking. Strategic thinking is a proactive way of thinking, as it refers to when a manager looks ahead at possible problems and scenarios, and comes up with a solution to these problems and scenarios. In this way, the manager is able to think outside the box and this is the best way for an organization to survive and be competitive (Shoemaker, 1995, p. 25) Discussion To be effective, a strategic planning for information systems must be aligned with business objectives. According to Bhatnager (2010), there are business strategies, which state where the business wants to go, and how it plans to get there; and business plans, which describe the business and the business objectives (Bhatnager, 2010, p. 5). To be effective, the information systems strategic plan must take int o account both the business plan and the business strategy, and be used to further the strategic goals that the business has set forth. So, it must take into account the organizational requirements and the demand that the organization will expect of the system, and it must help the business meet its strategy (Bhatnager, 2010, p. 7). However, while the information systems strategy creates the demand, so to speak, information technology creates the supply. So, information technology strategy is the bridge between the demand created by the business and the information systems strategy and the supply, which is how the business will use the information systems to obtain its goals (Bhatnager, 2010, p. 8). With information systems strategy, the information system requirements are identified; with information technology strategy, how these requirements will be fulfilled is identified (Bhatnager, 2010, p. 9). In order for the information systems or the information technology to fulfill the g oals that are set out by the business, the Chief Information Officer (CIO) has to adopt a Strategic Information Systems Plan (SISP). These plans are helpful in the business managers rethinking their goals and how to obtain them, and will transform how the business plans on being successful (Bhatnager, 2010, p. 12). Conclusion Strategic planning and strategic thinking are vital to a business in adapting to a changing world. When an organization has an effective strategy regarding information systems and technologies, it helps that organization rise above competition, if the competition is not implementing similar strategies. Moreover, since the world is constantly changing, strategic planning is just as vital, as future problems need to be envisioned and addressed in a proactive manner. These are the systems that set organizations apart. Sources Used Hanna, N. 1985. Strategic planning and management. Available at: http://www-wds.worldbank.org/servlet/WDSContentServer/WDSP/IB/1985/09/ 01/000178830_98101903432616/Rendered/PDF/multi_page.pdf Mohdzain, M. & Ward, J. 2007. A study of subsidiaries views of information systems. Journal of Strategic Information Systems, 16(4), 324-352. Shoemaker, P. 1995. Scenario planning: A tool for strategic thinking. Sloan Management Review,

Essay on Tar Baby-cl Example | Topics and Well Written Essays - 1500 words

On Tar Baby-cl - Essay Example In the book, â€Å"Post Traumatic Slave Syndrome†, the author came up with three patterns of behaviors where the community was highly affected. In the post slavery era, a majority of the Black Americans had developed vacant esteem, ever present anger and racist socialization. Toni Morrison uses some key characters to demonstrate the racist socialization behavior in the novel. (Morrison, T. 2014) In Toni Morrison’s novel, there are a number of instances where the issue of racist socialization emerges. However, the most captivating scenario involves the protagonist in the novel. Jadine faces an internal conflict involving her race. Jadine had already abandoned her culture and heritage and accepted a new one. It is the decision that haunts her as the lead character tries to wrestle the guilty consciences from her. Ghosts visit Jadine during the night that tried top pursued her to stick with her former heritage and culture. Toni Morrison uses some of the characters to bring out the issue of racial segregation between Black and White Americans. The author unearths some of the stereotypes held by both races in the society. In the American society, people have preconceived opinions about Blacks and Whites. The differences between Whites and Blacks emerge in the house occupied by both races. For instance, the Ondine Childs treat the Black community with a lot of contemptâ₠¬â„¢s. They despise them because they believe they are superior to them. Conversely, he boasts that he is the only real Negro in Philadelphia (Morrison, p.284).On the other hand, Childs believe that they are better than the rest of the people in the community. The class thinks it is the most powerful because of they are diligent and hard working. The Childs despise the Dominique Blacks whom they regard to be inundated. Their contempt and hatred make the unable to know the names of the servant. For instance, they refer to Thà ©rà ¨se as a thief. The act demonstrates that the Child

Competitor Analysis Coursework Example | Topics and Well Written Essays - 3750 words

Competitor Analysis - Coursework Example Extended presence through local branch offices present in 350 locations across US, Canada, Japan, UK, Australia and Hong Kong. Availability through phone 24/7, email alerts and information from schwab.com. Products: Includes brokerage accounts (one brokerage account, one organization account), bank checking and brokerage, individual retirement plans (traditional, roth, rollover, custodial, inherited), annuities, business retirement plans, Schwab personal choice retirement account (PCRA), estate planning (one trust account, one estate account, charitable gift account), college (college savings plan, educational savings account, custodial account) and Charles Schwab bank. Employees and programs used: 13,400 full time employees and growth rate of 11.4%. Has an open corporate culture, various work/life and career advancement programs, employee surveys, rewarding work environment, employee stock plans, open door policy and inclusive corporate culture. Employee programs include Schwab university (in house learning resource), formal mentoring program, Women's Interactive Network (WINS, an employee resource group on women's issues), and VisionQuest (to bring together new hires of Schwab as part of employee orientation). IT platforms for CRM: In Fall of 2007, the company adapted the CRM software of Junxure. This software has been built by financial advisors for financial advisors. The system automates critical processes, thus providing a high level of client service and enhancing profitability and productivity. Issues: In 2003 there were certain instances of late mutual fund trading. The issue was fixed by upgrading systems and processes. Gartmore Company background: This independent fund management company has 30 years of experience and works with a strong focus on asset management. Its offices are located in Tokyo, Boston, Madrid and Frankfurt. During 2006 to 2007, the organization received over 40 awards and also the Gold standard award for fund management. The organization operates through investment specialists who work in small teams. Clients and client relationship: Services both retail and institutional clients. Customers are classified and serviced on the basis of their locations in UK, Europe and Japan. In these regions they are further classified as private customers, professional advisors and institutional customers. Products: Offers an array of products and services like the Gartmore Cautious managed fund for pension savers, cash fund, corporate bond fund, China opportunities fund. Emerging markets opportunities fund, European growth fund, European focus fund, global focus fund and a range of MultiManager funds. Its products are classified in distinct categories like Gartmore OEICs (Open Ended Investment companies), Gartmore SICAV (Luxemborg based fund range) and Gartmore Investment trusts (includes a generalist worldwide trust, fledgling trust, European specialist trust and a range of trusts concentrating on smaller firms). Employees: Committed to long term success of employees, such that many of their senior employees are now company owners. IT platform for CRM: The organization has licensed Financial fusion Server SWIFT libraries. This platform provides solutions to retail and e-financial service companies. The Financial Fusion's message broker technology and SWIFT libraries will also translate internal messaging to SWIFT format messaging. This will facilitate Gartmore for application integration and

Creation and Development of a Film Soundtrack

Creation and Development of a Film Soundtrack Abstract Cinematic environments are created through image, dialogue, music and sound,  but the craft involved in creating an environmental soundtrack often goes  unnoticed by the film viewer. Soundscapes are rarely just background: they are  powerful storytelling vehicles in their own right, of equal importance to the visuals.  This article examines the process of creating an environmental soundtrack for  cinema from the perspective of a sound designer. Particular attention is given to  how sound is created and layered to enhance, embellish and produce the films  narrative. Using contemporary Australian films, notably Australia (Baz Luhrmann, 2008) and  Happy Feet (George Miller, 2006), the article examines the different challenges in  creating an environmental soundscape for both an animation and a live action film.  The films Avatar (James Cameron, 2009), Little Fish (Rowan Woods, 2005) and The  Magician (Scott Ryan, 2005) are also cited to highlight various approaches to  environmental representation in film sound. While both Australia and Happy Feet  rely on the landscape and environment as integral storytelling components, the  approach to creating their respective soundscapes requires not only natural  recordings, but also the creation of many previously unheard sounds using  synthetic sound design. Keywords: Sound design, Australian film, soundscape, environmental representation,  animation Introduction Soundscapes have the ability to transcend the social and cultural barriers that  sometimes thwart language and even music. Creating an environmental  soundtrack for cinema is as much a technical craft as it is an aesthetic art form.   Often overlooked by the audience, the sounds of the environment in many  contemporary films are based on the synthetic design and recreation of many  settings. Environmental soundscapes are some of the most intricate to create. The  combination of image, dialogue, music and sound help create the overall  soundtrack, however the film viewer is often unaware of the intricacies and  craftwork used in the creation of these aural environments. Furthermore,  narrative of the film is carefully considered in the creation of these environmental  soundtrack elements. This article examines the process of creating an environmental soundtrack for  cinema from the perspective of a sound designer who has worked in the Australian  film industry for over 15 years (Fig 1). The articles focus is on the use of  environmental recordings and sound effects to create a landscape, as opposed to  the use of dialogue and music in the soundtrack. Using two contemporary  Australian films, Happy Feet (George Miller, 2006) and Australia (Baz Luhrmann,  2008), this article examines the different creative process used for an  environmental soundscape for an animation and a live action feature film.   Figure 1: The author at work at Australian Clay Target Association, Wagga Gun Club, Wagga Wagga, Australia. (Photo  courtesy of Tony Turner.) Soundscape Design From earliest societies to contemporary musicians, sound has been an integral  communication component to convey messages, express emotion and to tell a  story. Communication through the use of sound has been significant to human  social evolution. Although spoken language is the predominant form of sonic  communication in our society, other oral and aural methods include rhythm,  melody, percussion, humming, the mimicking of sounds through vocalisations and,  in the modern era, by the recording and creation of music and sounds through the  use of technology. As David Sonnenschein states, [by] giving meaning to noise,  sound becomes communication (2001, p. xix). Through the use of recorded sounds  and the creation of new sounds, the art of sound design has become an important  approach to screen based storytelling. Although landscapes appear to be natural, creative liberty is often given to the  aural representation of these settings as required by the film narrative. While both  Happy Feet and Australia rely on the landscape and environment as integral  storytelling components, the approach to creating their respective soundscapes requires not only natural recordings, but also synthetic sound design and  creation. Whether natural or synthetic, neither approach is less significant than  the other. In this paper my definition of natural recordings pertains to sounds that are created organically through such elements as winds, ice, land mass, water,  animals, vegetation and various other sounds naturally occurring without evidence  of human or industrial influence or activity. Difficulties such as accessibility and noise pollution make our most pristine  locations increasingly difficult to capture sonically. Although not always the  preferred method, synthetic aural environmental design will continue to develop as  a necessary addition to assist in crafting the aural illusion of cinematic  environments. Using a recent trip to Mount Kosciusko as an example (Fig 2), I was  surprised at the amount of noise pollution tainting the sound recordings within the  National Park. Many of these sounds were distant sounds, including small planes  and agricultural sprinklers: however they still managed to appear faintly in the  background of some of the recordings. When used in the context of a film these  edited recordings appear to be natural when first listened to by an audience, but  they are unaware of the use of equalisation, filtering techniques, frequency band  compression and other such technological solutions in eradicating this noise. Th is  processing of the original recordings in turn transforms these natural recordings  to new artificially designed pseudo natural sounding environments.   Figure 2: Yarrangobilly River, Kosciuszko National Park. (Photo courtesy of Caroline Candusso.) When the sound designer commences production on a film, they study the  environmental landscape, location and the period in which the film is set. This  becomes the foundational building block of the soundtrack and determines the  approach to creating the overall narrative for the film through sound. In the film  medium, sound design purposefully communicates to an audience through  recorded and created sounds that augment the onscreen visuals. In contemporary  cinema, dialogue is the primary auditory component used to convey a story,  however the sound ecology of the landscape and the sound effects are of equal  importance. Sound design does not merely replicate what is happening on screen,  it is an additional storytelling component. An example of this occurs in Australia  (Baz Luhrmann, 2008), in the scene where we first learn of the impending attack   on Darwin by the Japanese. Here for the first time a soft, almost whispering of  wind is heard. The plane approach has no engine sounds, only the sounds of the  wings slicing through the air. This was a brief from the director who wanted the  first plane to replicate a shark surfacing with only the fin piercing the water  surface. It is not until the plane is revealed and peels off to the right of screen that  we start to hear the sound of an actual engine, the roar of danger, the sound of an  advancing Zero threat. The sound does not give away the shot before we see the  plane, in fact it adds to the curiosity. The sound of the wind makes the scene even  more menacing and, in this instance, the sound has foreshadowed the action on an  emotional level before the visuals have presented it. In cinema history, advances in sound technology have given filmmakers the  opportunity to take advantage of the creativity of sound and allow it to play an  equally important role as the visuals in storytelling. As George Lucas has noted,  Sound is 50 percent of the movie going experience (2004: online). Hollywood has  increasingly relied on sound to contribute to the contemporary film viewing  experience. Audience expectations of sound place greater emphasis on the craft of  sound design. Approaching the Task of Environmental Sound Creation   With many factors contributing to the use of authentic sound recordings  (including budget, availability of personnel, deadlines etc.), often sounds need to be  fabricated. These sounds may make up the entire soundtrack, or they may only  make up elements of the soundtrack that blend with other recordings of actual  environmental sound. If the soundtrack is created well, it will not appear to be out  of place and the audience will not be aware of any disparities. It is only when the  soundtrack jars that the audience is alerted to the sound and may question the  legitimacy or integrity of the sound sources. A fictitious alien landscape scene, for  example, containing recognisable sounds from our world may elicit a sense of  disbelief. When we see a storm onscreen, we routinely hear thunder; when we see a dog, it  often barks; a door usually creaks; a car might skid when stopping; and explosions  may shake the room. There are many sound clichà ©s consistently used in the  contemporary soundtrack. Through developments in cinema sound technology,  many Hollywood film soundtracks are created to deliver what an audience expects  to hear, rather than represent the actual sounds of the real world. Also sounds are  pared back from all of those that might be in a specific setting to emphasise those  most relevant to the narrative. With the use of high quality speakers with a wide  frequency response, the introduction of the various surround sound formats and  powerful computers with an array of software options, technology is allowing for  greater creativity and flexibility in the soundtrack. The sound designer needs to balance between telling the story using the available  tools, and delivering a soundtrack that is credible for the story and setting. While  the overall soundtrack needs to be treated with careful consideration, so too should  the individual sound components that contribute to it. It is not uncommon for the  sound designer and editors to research the authenticity of various elements within  the film to provide a guide as to the legitimacy of the sounds and the sound sets  required. For example, if we see a shot of the Statue of Liberty, New York and, place of the sound of pigeons, the only birds we hear are kookaburras, the  audience will be distracted from the story, and continuity of the film will be  disrupted.In both Happy Feet and Australia, extensive research was conducted into the  environments and locations of both film settings prior to the editing of any sound.  Particular attention was given to the study of the wildlife, espe cially birds and  insects, and the seasons. Other research investigated the locations on a larger  scale including the weather of Antarctica-which notably does not develop thunder.  Careful sound choice allows the audience to be situated within the depicted  environment. At the commencement of sound post-production, one of the most important  preparatory steps is to read the script or to watch an edit of the film in its entirety.   Depending on the film, the sound team may have the luxury of reading a script  during the film pre-production phase or in other instances a rough edit may be  given to the sound team to view almost immediately after shooting has completed.  In some instances they may be given both. Providing either a script or an early edit  of the film allows for the planning of the dramatic journey of the film, and the  mapping of the narrative dynamics through sound. This can be in the form of  physically drawing a chart or a graph mapping the drama and dynamics of the film  over time. This allows careful designing of sounds to build up to the climactic  scenes in the film, and then to use quiet moments to increase dramatic impact.  Having a graphic representation of the film allows for the nuanced planning of the  soundtrack, which will follow and often assist the onscreen narrative. Depending  on the directors approach to the film, this method can also be helpful for creati ng  juxtaposition between the onscreen drama and the aural drama. Sound has the  power to emphasise or soften a story depending on the directors decisions. Happy  Feet has a scene depicting a leopard seal chasing the central protagonist, Mumble,  underwater. Due to the visual size and menacing teeth of the leopard seal the  original sounds edited for the scene had to be re-crafted to suit the targeted  audience of children. Many of the original growls were replaced by less aggressive  grunts, and more breaths were added to soften the chase and viciousness of the  antagonist. Every film has its own challenges and requires its own approach to the sound  design. Some films are created to imitate reality and often contain sounds of  actual location sound recordings of what the audience is seeing on screen,  recorded on set from the filmed locations. In the films Little Fish (Rowan Woods,  2005) and The Magician (Scott Ryan, 2010) for which I was a sound effects editor,  sound designer Sam Petty aimed to recreate the actual real sound of the locations  in both films. Petty retraced the shots of The Magician and recorded the film  locations throughout Melbourne. On Little Fish I retraced and recorded many of the  film location environments including several locations in Cabramatta, Sydney (Fig  3). Both the Cabramatta train station and the featured shopping mall are central to  establishing the locations within this film. Having to recreate these locations from  either library sounds or unauthentic recordings would have been very time   consuming, and still may not provide the desired authenticity.   It is important to note that the shooting schedule does not generally allow enough  time for the location sound crew to capture many sounds of locations during  filming. The primary concern of the location sound recordist and crew is to capture  the dialogue and the actor performances. The audio post-production crew then  need to seek permissions to re-record after initial filming, which requires further  time and funding that are rarely included in the budget.    In contrast to films like The Magician and Little Fish, many films require the use of  exotic, rare and even previously unheard or fabricated environmental sounds. With  the increase in films based around visual effects, films can be located in fictional  lands with entirely contrived characters and creatures.  Depending on the context of the film, an audience will have preconceived ideas of   what the sounds should be for particular scenes. This is the case even for animated  films that are set in entirely contrived locales. James Camerons Avatar (2009) is a  well-cited contemporary example. No one has physically experienced this mythical  land of Pandora, although we have some sense of what we would expect to hear,  for example, by associating the forest with familiar rainforest, or by the appearance  of certain creatures. The environmental sounds alone comprise many previously  unheard insects, specific and unusual animals, other background animal  vocalisations, and types of vegetation. On occasions such as this it may be necessary to create entirely new sounds for  these new worlds. These original sounds may start their incarnation from the  recordings of sounds from our own world or they may be completely synthesised.   What is important is to keep these new sounds identifiable according to our  current expectations. Some designing techniques for these new sounds may  include the following:   transforming existing sounds through the use of pitch changing,  equalisation, or any number of filtering processes using specific recordings of rare or unusual sounds   pitching or modifying electronics, machinery or vehicles   pitching and combining various animal vocalisations   using synthesis to create new sounds, and others.   Although budget constraints will influence the approach to film sound design, so  too does the availability and existence of-and access to-required sounds. When  creating a sonic environment or landscape for a film, wherever it is set, it is  important to consider what is real to the location, what seems real, and what  sounds the audience expects to hear. In summary, factors determining the  approach to the creation of the environments include whether the location exists in  the real world, whether environmental recordings were made during on-location  filming, whether the storyline is located in a contemporary setting, and whether  funds and safety allow the recording of the location.  This leads to a discussion of two contemporary feature films from the perspective of  a sound effects editor1. Produced on relatively big budgets for Australian feature  films,2 both Happy Feet and Australia included a dedicated atmosphere sound  editor as part of the sound te am. This role is often absorbed by the sound effects  editor on smaller productions and lower budget projects. In both films, my sound  effect creation and editing drove the use of the environment as an integral story  component and, as such, I worked very closely with the atmosphere editors. What  distinguished my role from that of the atmosphere editor was that my contribution  treated the landscape as a character. Working in sound effects, I specifically  designed many sounds for both films with integrated and often highlighted story  elements associated with the environments. These films differ quite considerably and provide contrasting examples of sonic  environment creation. The films are set in remarkable and distinctive locations; Happy Feet is an animated film set in Antarctica, while Australia is a live action film  set in the Northern Territory, Australia.3 Both films pose varying degrees of  complexity in terms of their sonic environmental depictions on screen.  Creating a Sound Environment As with the visuals, the sound for an animated film differs from live action film. With no actual filming on location, all characters are created, all sets are rendered,  and all visuals are designed by animation artists. There is no cinematographer filming actors at an actual geographical location as with a live action film (although  voice acting is recorded for the animators). Sound recordings of the film set  locations are not captured as there is no filming on location.4 Therefore all sound  environments need to be recorded and/or created from the ground up.   1 In this article I focus on the environmental sounds, and a consideration of spot effects is a topic for a further study.   2 According to the International Movie Database (IMDB.com) the budget for Happy Feet was $100,000,000  (http://www.imdb.com/title/tt0366548/) and $130,000,000 for Australia (http://www.imdb.com/title/tt0455824/).   3 Some scenes were shot in various locations in Northern Territory, northern Queensland and Sydneys Fox Studios.   4 However some animators, notably Australian Yoram Gross, have used filmed bush background for the drawn characters.  See Dot and the Kangaroo (1977) and other work.Screen Sound n3, 2012 128   Happy Feet Millers Academy Award winning Happy Feet tells the story of Mumble, an emperor  penguin who, instead of being able to sing, tap dances. The characters of the film  also included many animated Antarctic animals, primarily penguins. The  combination of an animated remote environment (Antarctica) and animated  animals meant that every sound for this film had to be created.  Through the use of detailed layers of sound, sound design is about creating a level  of believability. It is not just a matter of placing a single sound into a scene and  hoping that the audience believes it. Ambiences in our everyday life are complex,  with chaotic and sometimes even choreographed symphonies, with the land, the  wind, animals, birds and vegetation all playing their tunes within a given space. In  addition to these individual sounds, these acoustic spaces are important in  representing the onscreen landscape spaces.   The challenge of creating such an unpolluted, isolated and dangerous atmosphere  meant that the sound design had to be precise and untainted by unwanted  background noises. As the budget didnt allow for a sound team to travel and  record actual Antarctic locations, climatic conditions and animal activities, we had  to rely on pre-existing sound recordings of Antarctica or recordings made in more  accessible locations such as Thredbo ski resort in Australia and from some  locations in New Zealands South Island.   With many shots depicting the rugged landscape of Antarctica, often the detail  within the sound design can pass unnoticed. If we look specifically at Lovelaces  Pile (Fig 4) the sounds can be unpacked to reveal far more detail than what is  initially heard. Basic element Breakdown of sounds Winds Close up winds (flurries of snow) Distant winds to give sense of space Wind howling through icicles Snow Movements on snow by penguins Melting snow Snow falling off cliffs in the background Ice-land Mass (subtle) Movements of ice Ice cracks and creaks Ice thumps Animals Background penguin vocals near and far Background penguin movement Table 1: Landscape sounds in Lovelaces Pile scene in Happy Feet   From this list the sound editor has 11 possible sets of sounds that may be  deployed to create the environmental backdrop for this scene. This excludes any  character or action related sounds; it is only the ambient background.   Without access to record authentic atmospheres, many of the sounds were  recorded or sourced from other locations in order to imitate the film set. These  would then be reconstructed as the sounds could vary entirely. We were fortunate  that we had some actual recordings of Antarctica for the film. During production,  supervising sound editor and sound designer, Wayne Pashley, sent a mini-disc  recorder to the Antarctic and asked scientists to record sounds whilst doing their  field studies. Unfortunately, the recording quality was not always film worthy as  the scientists are not trained sound recordists. Happy Feet did contain some actual  sounds from Antarctica, although a high percentage of sounds were either non-  Antarctic recordings or studio recordings created specifically for the film.   The animal recordings from Antarctica were used where possible to create an  underlying realistic bed for the film. Some of the successful recorded sounds used  included those of elephant seals, adà ©lie penguins, emperor penguins and even skua  birds. These beds of animal noises gave the background environment a sense of  reality upon which to layer the main characters. The main and featured animals  were often recreated using studio recordings and other sources of sound  recordings.   Some of the successful Antarctic environmental recordings included iceberg  movements, ice winds, and slushy icy water. These were also edited and used  where possible alongside additional created sounds. Again, these realistic  environmental sounds were primarily employed to evoke a believable background  ambience. To emphasise the size and weight of several of the large icebergs,  controlled recording and studio techniques helped create such large masses. This  included close microphone techniques and using dry-ice (liquid nitrogen) to freeze  large objects that we could then record being dragged across the floor. With the  realistic Antarctic recordings serving as our bed, these additional recreated sounds  became the embellishments and the dramatic highlights.   As storytellers in our own right, creative liberty allowed for the reappropriation of  these sounds. At times these sounds would be used only as a bed and then  additional snow, ice and wind elements would be created and embellished to better  represent the onscreen visuals and the unfolding drama. Some of these sounds  came from our own original Foley studio recording sessions using props to design   sounds to be used to highlight onscreen action. An example of the studio  recordings included creating snow for the feet close-ups where the characters  dance on the snow. As we did not have access to snow, we recorded crushed ice,  salt, cereal, sugar, sand and several other props to mimic the sound of snow.  Recording in a studio allowed us to create our sounds specifically for the particular  scene. Throughout the film, the seasons changed over a one-year cycle and we  wanted to represent this as best we could through the changing environment  sounds. We had allocated recording days where we could record specific sounds in  a very clean, precise manner. If we needed more grit in our snow we could just  change the elements we were recording, or if we needed the snow to sound more  wet we could just mix in some more water when required. We were not dictated by  natural resources. The other advantage of having these studio recording days was  that we could rec ord sounds specifically for the big screen. What I mean by this is  that we could record sounds specifically for the surround sound speakers. Using  the close-up of feet on snow as an example, if a character flicked his/her  flipper/foot in close-up, we could record different snow elements for the left, centre  and right hand side of the flipper and have the debris snow crumbles pan back into  the surrounds. This would have been impossible to record with such precision as  an actual performance in real life. By having control of individual sound elements,  we were able to creatively challenge the cinema and screen space to highlight the  environmental immersion.   Australia Set during the Second World War, Australias storyline centres on a cattle drive in  the rugged terrain of northern Australia, as an English aristocrat travels across  harsh environments with her stock. From the opening moments, even before the  first visual images, sound is used to position the audience of Australia. From the  initial fade in from black we begin to hear ethereal singing, native birds, insects,  winds and the gradual swell of string instruments. In these opening scenes, the sounds of different winds, animals and insects  intertwine with an emotional journey across an environmental backdrop that  transforms, as the audience witness the death of Lord Ashley, from above ground  and into the muffled and mysterious murky underwater drones and whale song.  Playing in slow-motion the images show King George (David Gulpilil) telling Nullah  (Brandon Walters) to make yourself invisible as the white fellas are herding cattle  across the river onto the Carney property. Although music is also playing  concurrently with the sound effects, the effects design specifically aims to make  reference to Aboriginal dreamtime. As Lord Ashley is killed and falls to the water  above Nullah with a spear through his chest, the water turns crimson, the sound  hints that Lord Ashley has been killed by the people moving the cattle, the same  people Nullah is also hiding from. Visually it isnt until we see the snakeskin boot  of N eil Fletcher (David Wenham) that we realise that he is the killer.  Although the sounds chosen for this sequence are simple environmental  recordings, what is important is the way in which they have been reappropriated to  form part of the narrative. Through transformation, including pitch and other  manipulation techniques of the original recordings, these evolve into new, unheardof  sounds that yet seem familiar. When designing such delicate sounds, much time was spent experimenting with  the creation of sounds that morph unnoticeably from one sound into another  throughout the opening sequence. Tonal frequencies, recording quality and mixing  techniques were constantly balanced and adjusted to create a single fluid flow of  environmental sounds. At the same time, although continually transforming, the  sounds needed to contain characteristics of the original sound sources, allowing  the audience to connect the aural with the visual. Throughout Australia, designed  sounds are used very subtly. Overall the film uses actual location and natural  sounds to convey the Australian landscape, with the designed sounds being  reserved for scenes with Nullah, the death of Daisy and for King George, as these  relate to the dreamtime and spirituality.   With vast landscapes of Australias Northern Territory depicted through  cinematography, natural sounds are needed to convey the impact of the  environment. Supervising sound editor and sound designer, Wayne Pashley,  retraced many of the original locations in the film during the sound postproduction  phase. Using a Soundfield ST350 ambisonic microphone, Pashley was  able to record in surround sound an entire three-dimensional landscape on  location. Until recently, creating film surround sound was only possible during the  post-production process, but this particular technology allowed for a pristine,  natural recording of the environment. These recordings in surround were then  decoded, edited and used as beds for the atmosphere tracks of the film. Pashley  observed: We also wanted to be true to the landscape of Australia. So often in big  productions like this, the sound design guys just reach for Bush  Atmosphere Number Three [library effect] or whatever, and everything  comes out sounding the same. Also, what you hear is usually completely  unrelated to the environment you see on the screen. We wanted this to be  different. Australia is, I think, the first movie that sounds correct, that gives  a true sense of how this country sounds. (cited in Soundfield, 2008:  online) With many scenes depicting broad vistas, having the atmospheres recorded in  surround from the outset allows the sounds to reflect the vastness of the actual  locations. In sound editing, the atmosphere tracks are often edited from existing  stereo recordings, thus limiting the detail within the acoustic space. In most  instances, artificial reverb is introduced to make the sounds appear to be wider  within the acoustic space. Recording in surround sound reduces the need for and  use of these contrived techniques. All animal sounds for Australia were purposely recorded for the film. Working  remotely and living in regional New South Wales, I was able to record many of the  animal vocalisations of cows and horses for the film at locales situated near where I  live. The cows were particularly challenging to record as they are often difficult to  get close to without them running away. Having the livestock saleyards proved to  be a very convenient way to record cows at close proximity. Also having so many  cows in such a small space allowed the recording of mass group cows to be used in  many of the backgrounds. Situated within a livestock pen meant that the beasts  were particularly vocal, which allowed for high quality recording and performance  and, later, for flexibility in editing their bellows. Conclusion Often overshadowed by dialogue and music, the environmental atmospheric  sounds of a film are often overlooked by audiences. These aural landscapes  comprise either actual recordings or synthetic recordings constructed to  acoustically represent the onscreen locations. Both Happy Feet and Australia rely  on the aural landscape environment as essential storytelling characters within  each film. Based on very distinct locations, the films differed notably in the  approaches to their environmental landscape sound design. In a general  comparison Happy Feet featured far more inauthe

The Adventures Of Huckleberry Finn :: essays research papers

The Adventures of Huckleberry Finn "Though the novel is entitled The Adventures of Huckleberry Finn and the story is told by Huck, the key character in the novel is Jim" The Adventures of Huckleberry Finn has two key characters, one is the slave Jim, the other; the protagonist Huck. Jim and Huck could each be considered the key characters for different reasons, Jim as he is the main representative of the typical slave (slavery being the most important theme of this novel) and Huck for he is the main storyteller. Jim is an important character in The Adventures of Huckleberry Finn, and without him the novel would be ineffectual. However The Adventures of Huckleberry Finn is a novel about the adventures of the protagonist Huck, and it is more likely that the key character of this novel is Huck because we see everything from his view. In a novel which is written as a satiric social comment upon the southern states of America Jim's role as the manifestation of slavery must be a key one. Incidents in which Jim interacts with other characters and their reactions to him are meant to symbolise the wider society's opinions on slaves and the practice of slavery. Jim, is a heroic figure in a book whose main characters consist of liars, cheats and scoundrels. Jim always does the right thing if he can, he always feels empathy for others even if those people show no such emotions for him. The incident at the end of the novel when he saves Tom and risks what he believes to be his own freedom is a case in point. We empathise with Jim because even though other characters suggest that his feelings are least important, whose life is lesser, whose existence is trivial, he manages to stay cheerful, and even kind to those who treat him in this manner. This quality makes him even more heroic, for he is a figure who turns the other cheek, and is kind to others no matter what. Jim doesn't lie or cheat, or steal or gamble and looks down on these activities. Jim is never bitter, he never complains, and never expects Huck to return or even notice what he does for him. However this is no to say that Huck is not heroic himself, his support for Jim, a black man, who Huck has been taught is inferior and as important as a pack horse is astounding, and displays that Huck is strong enough and heroic enough to make the harder choice and choose his heart over his conscience.

IMC plan of Lays Seaweed Flavor Snack Essay

1.1 Purpose The purposes of this creative platform are to understand the product and target market, to aware of the current promotional mix, to develop the IMC objectives and to discuss a creative strategy and major selling idea that suitable the best with this product. To expand and develop the promotions of the current product so that it increases the sales and has better image for the consumer to consume the product. 1.2 Limitations This creative platform have the limitations of time and limitations of information of the writer can gain since we can not contact the company and only can access from the public materials, therefore it may contains some errors due to the limitations of the writer as well. 1.3 Authorization This report is created for Indofood company to discuss about the current product of Lays as well as to improve the promotion and creative strategy in order to maintain its competitive advantage in the market. This report is commissioned by Thomas Thjie, CEO of Indofood Fritolay Makmur 1.4 Scope of operations The scope of the operations would be in discussing the specific snack product from Indofood which is Lays potato chips seaweed flavor in various elements of company background, product description, competitor analysis, and target  market in Indonesia region. The informations of this report is gathered from public materials, corporate website, web articles and text book. This report also contains current description of promotional mix, IMC objectives and response hierarchy as well as creating a new promotional tool and suitable creative strategy that would suit best to sell this product to the target market. 2. Background of Company PT Indofood Fritolay Makmur started commercial operations since 1990. The company hold the brand of Lays, Cheetos, Chitato, Chiki, and JetZ brands manufactures and markets snack food. (Bloomberg Businessweek, 2014) The company also offers cassava chips under Qtela brand. PT Indofood is based in Jakarta, Indonesia. Since March 17, 2010, PT Indofood Fritolay Makmur has been a joint venture with PT Indofood CBP Sukses Makmur Tbk and Pepsico, Inc. PT Indofood CBP Sukses Makmur Tbk (â€Å"ICBP† )is an established market-leading producer of packaged food products with a diverse range of products providing everyday food solutions for consumers of all ages. According to PT Indofood (2010) Many of its products brands are among the strongest brands with significant Top-of-Mind status in Indonesia and have gained the trust and loyalty of millions of consumers in Indonesia for decades. (PT Indofood , 2010) ICBP was established as a separate entity in September 2009 and listed on the IDX on 7 October 2010. It was established by means of internal restructuring of the CBP Group of Indofood, the parent company, listed on the IDX since 1994. Following the listing, Indofood remains the majority shareholder of ICBP with 80% ownership. Hence, ICBP continues to enjoy synergies with other Indofood Group companies to maintain its competitive advantages. Most of ICBP’s business operations and product brands have been well-established for many years, with many of them enjoying leading positions in their respective market segments. Its various business operations are noodles (Indomie, Supermi, Sarimi, Sakura, Pop Mie, Mi Telur Cap 3 Ayam and Pop Bihun), dairy (Indomilk, Cap Enaak, Indoeskrim and Orchid Butter), food seasonings (Sambal Indofood, Sirup Indofood Freiss and Bumbu  Racik Indofood) , nutrition & special foods (Promina, SUN, Govit and Provita) , and snack foods (Chitato, Lays, Qte la, Cheetos and Trenz) which produces and markets a range of western and modernized traditional snacks which will be focus on this report. Here is the vision, mission and values of Indofood Company. VISION A Total Food Solutions Company MISSION To provide sustainable solutions for food needs To continuously improve our people, processes and technologies To contribute to the welfare of the society To continuously improve stakeholders’ values Values â€Å"With discipline as the basis of our way of life; We conduct our business with integrity; We treat our stakeholders with respect; and together we unite to strive for excellence and continuous innovation.† 2.1. Product Description Brief History of Lays, it all started when chip was found by C.E. Doolin in 1932. Tanenbaum (2014,) Doolin loved those corn chips so much that he purchased the recipe and began to sell bags of the crunchy snacks. While Doolin was making his corn chips, Lay was busy producing his potato chips. Lay purchased Atlanta’s Barrett Food Company in 1938 and then formed H.W. Lay & Company. FritoLay (2014) Years later, in 1961, the Frito Company and the H.W. Lay company merged to become Frito-Lay, Inc. Today, Frito-Lay brands account for 59% of the U.S. snack chip industry. Lays started selling products in Indonesia around mid year of 2009. Lays (2013), Before Lay’s entry into the Indonesian market, the brand had already gained worldwide recognition. In Indonesia, Lay’s is marketed and produced as a joint venture between Indofood and Fritolay International, and becoming PT Indofood Fritolay Makmur. Fritolay International itself is also being owned by Pepsico Inc. Lays present their products in 6 flavors, there are  Pizza, BBQ Fiesta, Classic Salty, Grilled Chicken Paprica, Salmon Teriyaki and Seaweed Flavor. In this report, the focus will be Lays Seaweed flavor which contains natural fresh potato with seaweed seasonings. 2.2. Target Market Even though Snack Lays is categorized as undifferentiated marketing, it still needs target market so that it can build the best way to advertise to its perspective costumers. The segmentations of Lays are divided into Geographical, Demographical, Psychographic and behavioral segmentation. The geographical segmentation is about the region or area of the target market. Lays choose Indonesia region especially in Java Islands with the area of City, Urban, Suburban accross Indonesia the size of population: 250,585,668 people (World Population Review, 2014). The Demographic Segmentation is about to targeted the people with both gender whose age between 10 – 25 years old with any family size, but especially a family consists of parents and children. Because It is targeted more to young people or in school age, therefore the education background is children from elementary school to students in the university with any ethnic or racial background in Indonesia . On the other hand, the P sychographic Segmentation which based on the lifestyle preferences will using VALS framework (VALS, 2014). There are 4 types of people Lays want to target. They are first, Experiencers, with the personality of young, excitement, still open to the new, and have a lot social activities. They are potential because they are tend to be an impulsive consumers. Second, is Achievers, they have many needs and wants, goal oriented, like prestige products, predictability. Thy are active self-discovery in consumer marketplace. Third, Believers, people who are idealist, have concrete beliefs, religious, community. They are potential because they are predictable consumers, choose familiar product,and loyal customers.Fourth, Makers are motivated by self-expression, organized, practical people who have constructive skills and value self-sufficiency. They prefer a practical or functional purpose, and buy basic products. Furthermore, Behavioral Segmentation is about the behavior of the target market. Behavioral consists of the occasions of special and regular occasions such as hang out with friends, watch movies, snacks time with The Degree of use in Light use and medium use. The Brand Loyalty of target  market vary into Not loyal, loyal to very loyal . The Benefits target market can have is Lays serve as snacks, good quality, crispy and delicious, convenience, easy to access, enjoyable. Whereas, the Readiness stage is All people who know Lays and the attitudes toward product are neutral, positive attitude toward Lays. 2.3. Positioning Strategy Based on Foote, Cone &Belding (FCB) model, Lays Seaweed Flavo is positioned as Habit Formation (the doer) which in the thinking grid and considered as low involvement. It is habitual purchase and marketers does not have to market the product, yet creating an advertisement to act as a reminder about the product According to Belch& Belch (2009) Positioning can be defined as the art and science of fitting the product or service to one or more segments of the broad market in such a way as to set it meaningfully apart from competition. Market positioning is the most important factor in establishing a brand in marketplace. Positioning strategy that would suit best with Snack Lays is Positioning by Product Attributes and Benefits. This strategy is to set the brand apart from competitors on specific characteristic or benefit offered. In this case, out of other competitors, Lays offer a unique quality of characteristic of potato chip with seaweed flavor. Lays has been very strategically posit ioned within the snack food industry, the salient attributes which important to consumers and are the basis for making a purchase decision. One of the salient attributes is its international recognition and worldwide brand makes Lays trusted and worthy in the mind of consumers. Moreover, the taste, the brand prestige, and communicating a fun delicious snack brand to the consumers makes the Lays has positive positioned in the mind of target market. 3. Promotional Mix Elements Lays has been using several promotional mix, there are: 3.1. Advertising â€Å"Advertising is any paid form of non-personal communication about an organization, product, service, or idea by an identified sponsor and usually being used by companies whose products and services are targeted at mass consumer markets† (Belch&Belch, 2009). Lays was using TV advertisement to  promote its product, the advertising was about the deliciousness and irressistible Lays Seaweed flavor. The advertisement can be seen widely in youtube It was an effective nonpersonal communication because it can transmit a message to large number of groups of individuals (mass coverage) at the same time efficiently. It shows an immediate popularity from consumers who tried this new product and most people admit that they are satisfied with Lays Seaweed flavor. Moreover, Lays also had done print advertising in several female indonesian magazine such as citacinta and gogirl (Sulung, 2010) Print media play an important role, in earning the right to carry the Lays’s message of enjoyable and delicious potato chip. Haight (2005) Advertised in Print media can make consumers go backward to consume an advertisement, so it is an amazing alignment between advertiser transmission of Lays message and consumer consumption. 3.2. Sales Promotions Sales promotion provides extra values or incentives to the sales force, the distributors, or the ultimate consumer and can stimulate immediate sales (Belch & Belch 2012). Lays had done sales promotion in several local supermarkets in carrefour, hypermart, indomaret and alfamart by giving consumers discount, buy1get1 event, and bundles promotion. Recent sales promotion from Lays was related to price promotions in Circle K where consumers can buy two Lays seaweed flavor and additional drink with cheaper price which only IDR 12000 (Circle K, 2014). Lays also had a promotional event in several public holiday event in big supermarkets periodically such as (Lays, 2013) in christmas event when the discount and buy 1 get 1 available widely for consumers. Last, but not least, Lays also created competitions for consumers to win the prize. For instance, last year on March 2013 Lays held Lays Taste Adventure which is a competitions for consumers to post their photo eating lays, in order to win iphone 5, ipod nano, exclusive vouchers and hampers exclusive lays. In 2012, Lays Irressistible Moments Indonesia, (2012), on December 2012 also a contest which offer the opportunity to win exciting prizes by submitting their moments with lays. (Lays Indonesia, 2014)The competitions held in social media by Lays Indonesia, called Harpitdays where the winner can win voucher gift valued of IDR 200,000 for six winners. 3.3. Interactive or Internet Marketing â€Å"It allows for a back and forth flow of information whereby users can participate in and modify the form and content of the information they receive in real time† (Belch&Belch, 2009,p. 12) Lays Indonesia connect and relate with their consumers through internet media with social media sites which is facebook. It is the only official page of Lays Indonesia where directly speaks to Indonesian consumers about the products and promotions and create a platform where people can communicate to Lays. The social media page allows the brand to pay attention or care to the consumers mind by asking their opinions, encouraging their life, giving fun status, games, and more. Compliment and complaing about the brand also can handle well with the use of social media. In addition Lays Indonesia also create website contains basic informations to provide some information about Lays. 4. IMC Objectives According to (Reid, 2001) â€Å"Integrated Marketing Communication (IMC) has been promoted both as an emerging communications philosophy and as a strategic management process for creating and managing the development of strong brands.† â€Å"It is also considered as the planning and execution of all types of marketing communication needed for a product, brand, idea, company or place in order to satisfy a common set of objectives and support the positioning of promotion† (Zimuto, 2013, p. 95). The DAGMAR approach suggest a logical process for advertising and promotion planning. Using DAGMAR approach in IMC objectives would focues the advertisers’attention on the value of using communications based objectives to measure advertising effectinveness and encouraged the measurement of stages in response hierarchy to asses a campaign’s impact (Belch & Belch, 2012). Therefore, the element of SMART (Specific, Measurable, Achievable, Rational, Time-Limit) must be considered in order to create an effective communication with consumers. The advertisement can be done in small space ads, point of sale, and short spots For the IMC Objective, Lays Seaweed Flavor use print or media advertising therefore hierarchy of effects model would fit the best to show the work process. Here is the IMC Objective for Lays: 1. To create brand awareness of Lays Seaweed Flavor among non user young people of the  target market in Indonesia region to 75% by next year. 2. Create a positive feelings toward Lays Seaweed Flavor to 55% and preference of choosing this product to 45% especially by young people age between 12-20 years old who are still in studying in school by next year. 3. To increase sales of Lays Seaweed Flavor by 20% in next year and maintain customers to repurchase and regularly consume the product, to become consumers favorite seaweed snack. New Promotional Tool 5.1. Public Relations In order to reach the objectives and gain more competitive advantage in the market, a new promotional tool is created to able target the market. A new promotional tool that Lays Seaweed have not done before is using public relations. Public Relations defined as â€Å"the management function which evaluater public attitudes, identifies the policies and procedures of a organization with the public interest, and executes a program o action and communication to earn public understanding and acceptance† (Belch&Belch, 2009, p.559). The public relation activity that Lays seaweed will go through is sponsorship. It is strenghten by the opinion of Riley (2012) that Sponsorship is a specialised kind of public relations and increasingly popular, particularly with larger businesses. A business will sponsor an event, team or individual in order to build brand awareness. Because the target is young people especially those who are still in school, so Lays will sponsor a school events at several schools and universities in Indonesia. In the event, Lays will place a fun-catchy advertisement in the place of event to gather attention of the students and create interests and positive feelings to people who see. In the event, Lays can participate by creating some fun games for students to do to create more positive feelings toward Lays. There also may be opportunity to sell products, so Lays can use this opportunity to give free trials to student, young people, it is a good way to grab young non user consumer. The period of doing this public relation suggests in 3 – 6 months. 5.2. Sales Promotions The sales promotions is given to the consumers in the public area, such as  supermarket retailer, shop groceries and also can be given while doing the public relations. This will attract buyers to buy more and consuming Lays Seaweed. Because most people attract to any sales promotions in the market, highly effective if there is any event of the moment such as Public Holiday or Weekend days. The type of sales promotions would be discounts, giving 10% discounts for students who buy Lays Seaweed, buy 1 get 1 free promotion and bundles promotion such as it is cheaper if consumers buy 3 Lays at once and valied with multiple purchases. Vouchers and Gifts also can be given if consumer buy certain numbers of Lays Seaweed, for example 3 and they will be given a gift or if they buy 6 they will be given vouchers. This sales promotions should have limitations of time 1 – 3 months of availability. 5.3. Print Advertising To gain an effective promotional campaign, Lays will also do print media advertising to gain awareness and attention from the urban city people. Although print advertising looks a passive advertising yet it considered effective. Lays Seaweed will do the print advertising in the popular magazines like females magazine such as gogirl!, citacinta, gadis, femina. Food magazine such as sedap, selera,and nova. 5.4. Point of Purchase Moreover, for the other months of not doing sponsorship, Lays can advertise in outdoor advertising to gain mass coverage of attention and point of purchase (pop) by display largely in supermarket retailer, groceries shop and supermarket mall to attract young people who live in urban city. Traffic flows in the grocery store greatly influence grocery shopping behavior. In fact, consumers often buy products that are placed on display simply because they are on display. Retailers use the â€Å"brand-lift index† to measure the incremental sales that occur when a product is on display. In fact, one study indicated that POP displays in convenience stores can increase product sales by nearly 10% (Babin & Harris, 2012). The trials and sales promotions also are provided to ensure effective communication with consumers. 5.5 Internet/Interactive Marketing To develop and maintain current social media promotion with facebook and to  make a new internet or interactive marketing for consumers to persuade them to be active and engaged more with Lays brand from their own place and time. Lays can be updated more informations in the Website as it is considered as inactive and has uninterested layout website. The website should be updated at least once in a month to give audience the new information about Lays activities in sponsorship and promotions. Moreover, giving others useful information such as facts, opinions and ideas will become more interesting and attractive website to let young people experience with Lays from their gadgets and phones. 6. Major Selling Idea Major selling idea is the basis for the central theme or message idea in an advertising campaign (Belch & Belch, 2012). Major selling idea is important part in creative strategy. The competitive advantage Lays have over other competitors are differential advantages, it is created when a company’s products or services differ from its competitors and are seen as better than a competitor’s products by customers. Lays Seaweed have differential advantage in which it has an international recognition and worldwide coverage, with historical background of creating the potato chips and excellent leadership over the years, made it possible for the leaders to work their way up the corporate ladder. More advantages are being owned by a larger corporation like PepsiCo has advantages in its own like mass advertising and an established name. One word to describe the key characteristic that can be used as competitive advantage for Lays Seaweed is â€Å"happiness† because eating the crispy and crunch potato chip would make the consumers feel joy and happy to taste the delicious seaweed potato chip which is unique as a snack. This â€Å"happiness† is strong and meaningful to appeal the target audience. It has positive and good meaning in many ways and all people wants to be happy. Therefore, The selling idea with theme of happiness will be interesting and draw people to know more about Lays Seaweed by consuming it. This major help positioning the brand and creating a brand image because it creates unique selling position in promoting a happiness product. 6. Creative Strategy 7.1. Advertising Appeal Lays Seaweed advertisement is emotional appeal with happines and joy. The idea of the advertisement comes from the magic tree that can produce fresh potato. It called the magic tree because it has sparkles of firework to create delicious potato to become a fresh-cut- crispy potato chip that Lays use to the consumers. 7.2. Execution Style The execution style of this advertisement is dramatisation, because it is dramatized the pictured with a tree and form a firework and potato which burst out to become the potato chip with seaweed seasonings. 7.3. Creative Tactics Headline The headline of this advertising is â€Å"Happiness is closer than you think † This headline is leading position of the ad therefore it placed in the center of the advertisement with a portion of bigger writings than others. The purpose is to gain attention with the happiness in the capital size as it is the main word of the advertisement. It is considered as indirect headline because it provokes curiosity and motivates involvement of people to consume this Lays Seaweed. The headline is indirectly persuade people to eat Lays because it can create happiness, and happiness is easy to get as closer to the local groceries to buy Lays Seaweed. Subheadline The subheadline is placed under the headline with the yellow banner to support the headline. It is smaller the headline and larger than a copy And telling the product of the advertisement. Body Copy Body copy is the main text portion of a print ad. The body copy support the headline and subheadline to perform a good and effective advertisement. The body copy is persuading people to buy the product now and promise they will not regret to taste the Lays Seaweed. Visual Elements The visual elements of this advertisement is considered as colorful and fun with the elements of the potatoes tree and firework sparkle. The lays seaweed is placed on the down right of the advertisement to make consumers focus on the advertisement as much as the product. The visual elements compliment to each other with the background of a sunny day with green grass. The visuals convey a strong meaningful image and compliment the headline, subheadline and body copy. Layout Layout is the physical arrangement of the various parts of the ad – headline, copy and visual The layout of the advertisement is blended together to perform a finished advertisement. The layout is centered to enhance the focus of the people, so as the people see they will focus on the headline, the products image, the subheadline and the body copy as all of them are complimenting each other elements. The layout if full image and has no white space to let people focus on visual and enhance the use of effective advertisement. 7.4. Media Vehicle Media vehicle is the specific carrier, publication or promotional piece used to carry an advertising mesage (Belch & Belch, 2012). The advertisement will be exposed in a print media of popular magazine in Indonesia, in the big mall as an advertisement and as the point of purchase in groceries retailer. In the magazine, the advertisement will be placed on the back cover of magazine as it has more exposure rather than inside the pages of magazine. The reach of potential buyers exposed to the message are expected to be 60% of audiences who see the advertisement. The audience will be exposed to the message for several times, but not too much to ensure the customer attention and not as a disturbing advertisement. So, the frequency of being exposed to the media is from 3 – 10 exposures. While the coverage of the advertisement is people who live in urban city where the advertisement is placed, especially in the public places where people are passing by. The advantages of using this strategy are it is surely will gather consumer’s  attention about the advertisement as it is unique, colorful and interesting. The placement of this advertisement in public spaces where people move a lot and passed by will increase the brand awareness and store the brand advertising in their memory so that when they go to groceries shop, they want to buy and try the Lays Seaweed Flavor. The disadvantages is it is a passive advertising and some people may feel disturbed or dislike towards the advertisement because it did not match their perception. The company’s financial position is strong enough and capable to make this advertisement campaign works because it is a top company in Indonesian which are place in the top as the one of the company which having high gross profits and income in Indonesia 8. Conclusion & Recommendation Lays as one of brand under the PT Indofood company has been known as an international potato chip brand that is sold in many countries, especially in Indonesia. Lays comes in many flavors but the focus of the promotional campaign is the product of Lays Seaweed Flavor because it is a potential product to gain consumers interests and consumption. To create a creative IMC Plan, the target markets are divided into demographic, geographic, behavioral and psychographic. The IMC objectives of Lays Seaweed are determined through the response hierarchy and DAGMAR approach and focus urban and suburban market area with people aged between 10 -25 years old. The positioning strategy is product attributes and benefits with a new IMC mix of Public relations, and Point of Purchase which will strengthen the product position in the market. The creative strategy and the advertisement is created to enhance the creative platform in order to develop Lays Seaweed in new and different ways. Furthermore it i s recommended for the company to develop the public relations activities that benefits the development of young people physically and emotionally by creating an event such for teenagers such as bike for fun, competitions and contests other than sponsorships in order to create stronger values in the eyes of the target market. List of References Belch, B. &., 2009. Advertising and Promotion. 8th penyunt. New York: McGraw-Hill. Bloomberg Businessweek, 2014. Bloomberg Businessweek, viewed 6 May 2014 Circle K, 2014. Circle K Indonesia, viewed 6 May 2014 FritoLay, 2014. History., viewed 8 May 2014 Haight, D., 2005. Advertising and the future of print media. Pulp & Paper, 79(2), p. 64. Insights, S. B., 2014. US Framework and VALSâ„ ¢ Types. , viewed 8 May 2014 Lays Indonesia, 2014. Lays Indonesia Facebook, viewed 10 May 2014 Lays, 2013. Lays., viewed 5 May 2014 PT Indofood , 2010. Indofood CBP. , viewed 6 May 2014 Reid, D. M., 2001. Building Strong Brands through the Management of Integrated Marketing Communication. International Journal of Wine Marketing, vol. 14, no.3, pp. 37-50. Review, W. P., 2014. Indonesia World Population Review., viewed 8 May 2014 < http://worldpopulationreview.com/countries/indonesia-population/> Riley, J., 2012. Promotion – public relations & sponsorship, viewed 10 May 2014 Strategic Business Insights, 2014. Stragegic Business Insights, viewed 10 May 2014 Sulung, A., 2010. Julie for Lay’s. , viewed 10 May 2014 Tanenbaum, K., 2014. Snack Food Rewind: A History of Our Favorite Treats. , viewed 8 May 2014 Zimuto, J., 2013. The Perception Of Small And Medium Enterprises (SMES) Marketing Managers on IMC Strategy in Zimbabwe. Journals of Arts, Science & Commerce, vol. 4, no. 3, pp. 95-100.

Tips for Maintaining Your Hybrid Vehicle

Tips for Maintaining Your Hybrid Vehicle Hybrids differ little from regular vehicles when it comes to routine maintenance items. Other than the systems that control the onboard storage batteries and the additional electric drive motor, routine maintenance for hybrids follows pretty much lock step with your fathers Oldsmobile. Follow our routine vehicle maintenance schedule to make sure you have all of the basics covered. Full Hybrid Vehicles If operated as designed, full hybrid vehicles have the ability to shut off their internal combustion engines and operate on the electric motor only under certain conditions. (e.g. low-speed maneuvering and light cruising). Needless to say, the engine doesn’t work as hard resulting in reduced wear and tear. Hybrids also often employ regenerative braking systems that both charge the batteries and reduce wear on brake components. Because of the way that the internal combustion engine, the electric drive motor, and the transmission are mated together to work more or less as an entity, a malfunction in one component can affect the way the others function. Serious troubleshooting, diagnosis, and repair of this system is best left to professionals. You can check the transmission fluid, change out spark plugs and fuel and air filters, but delving much deeper does require specialized training. Sophisticated Electronics The complex electronic modules that control the electric drive motor for both propulsion and regenerative braking can generate enormous amounts of heat, so those often have their own dedicated cooling systems. The battery control modules regulate both charge and discharge rates as well as the state of charge of the entire bank. To operate consistently under all conditions, these systems will often employ both heating and cooling systems. When performing the regular maintenance on the engine cooling system, remember to check the individual hoses, pipes, and clamps as well as any additional filters that may be used on the motor and battery cooling/heating system. Be Safe and Beware the Orange Hybrids generally are equipped with dual voltage systems. Though most of the electrical system is safe standard 12-volt, the drive motor and related components operate well in excess of 100 volts. The safety threshold is low and narrow, an electrical shock with as little as 50 volts can prove fatal. To warn technicians and operators of these high voltage circuits, the cables are wrapped in a bright orange casing. To safely maintain and repair these components, the system must be de-powered, a task that is absolutely best left to trained technicians.

What to Do With a Low SAT

What to Do With a Low SAT/ACT Score SAT / ACT Prep Online Guides and Tips You got your SAT/ACT score back, and it isn't what you'd hoped it'd be. Even though the SAT and ACT are each just a few hours long, the score you get often counts for a third or more of college admissions and can therefore have a big impact on your future. The fact that you're looking for solutions is a good first step. It's important, now more than ever, not to freak out and to instead calmly plan the best steps forward. In this article, we go over our top four tips for what to do with a low SAT or ACT score. Tip 1: Take the ACT/SAT Again Unless you're taking the ACT/SAT in December or February of your senior year, chances are you'll have another opportunity to take the test. The earlier you are in high school, the more time you'll have to work on improving your test score. If you're reading this in the fall of your senior year and still want to try to raise your test scores before you apply to college, I suggest getting online right now and registering for the next SAT or ACT (but you should first confirm that its scores will get to your schools in time). Taking the ACT/SAT is so powerful that, even if you don't prep much, your expected superscore can increase substantially (see here why superscoring means you should take it again). However, to make the most of a retake, you'll want to prep. To find out what the best way to prep is, check out our free book comparing SAT/ACT test prep methods. Tip 2: Take the Other Test If you've been taking only the ACT without having considered the SAT, try the SAT, and vice versa. The two tests actually have a lot of similarities these days, so you shouldn't have too much trouble switching to another test. If you're still not sure which test you'd be better at, take a look at our surefire "gold standard" technique to figure out the better test for you. Some students perform substantially better on one test;therefore, it's important to make sure you're taking the right test for you! Tip 3: Examine the Reasons You Did Poorly on the ACT/SAT It's important to analytically break down the reasons you did poorly on the ACT/SAT. For the SAT, you canrequest a copy of the test you took with your responses throughthe College Board's Question-and-Answer Service. This service lets you go over your incorrect answers and think about the reasons you might've got them wrong. This final tabulation can give you a clearer idea as to what you need to improve on a retake. If you took the ACT, you can request a Test Information Release (TIR). This service is similar to the SAT one above in that it lets you see your questions, answers, and an answer key. Once again, you can use this to your advantage by getting a better picture of your strengths and weaknesses. Once you understand what your weak points are on your test, you can target these more effectively using focused prep and official practice materials for the ACT and SAT. Tip 4: Get Stronger in Other Areas Good SAT/ACT scores are one of the quickest ways to bolster your admission chances. However, schools do look for other indications of your academic abilities and potential as well. In short, you can't just rely on your test scores alone! Here are some features that are certain to boost your chances of admission: A high GPA:To raise your GPA, you'll need to study hard for tests, do your homework correctly and turn it in on time, and pay more attention to your teachers during class. Quality recommendation letters:If you want solid recommendation letters for your college applications, you must take the time to develop strong relationships with your teachers over a number of years. Clubs: Extracurriculars can show that you're a committed and active student. But don't just join clubs- do well in them, too! Be aware that there is a catch, though. All of these qualities generally take years to develop, and if you have years, you might as well work on raising your SAT/ACT scores, too (which can improve substantially after intense, focused studying). If you don't have much time left before your applications are due, however, your two best options are as follows: Write a great admission essay:Pouring some extra time into your personal statement can leave a positive, lasting impression on the admission committee, even if the rest of your application isn't as strong. Word your application carefully:It's worthwhile to spend time making sure your overall application- especially any short responses- are the best quality possible. Ultimately, a lower SAT/ACT score doesn't necessarily mean that you won't get into the college of your dreams. Even if you don't make any big improvements on the ACT/SAT, you might still have a chance if you just pay a little more attention to other parts of your application! What's Next? What's a good SAT score? A good ACT score?Read our guides to learn what score you'll need on each exam to be considered good and great. Need more tips to help you get a great SAT/ACT score? Check out our comprehensive guides to learn the best SAT tips and ACT tricks out there. Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

BPPG - Individual Reflection Assignment Example | Topics and Well Written Essays - 750 words

BPPG - Individual Reflection - Assignment Example This understanding has impacted the value I bring to my role at work. This is because it has created an edge for me to put the right thing where it belongs by only selecting the right data resources and striving for their continuity with the organization. From the content of the course, I have developed a new thinking of the way business information systems are managed in the organization. Generally, there is now a new conceptualization that have been developed that in the use of business information systems, the output determines the input. This means that the level of commitment that is taken to having the right data resources in place will determine how useful the overall outcome of information systems would be (Parker, 2012). Because of this, my goals for the future have been shaped on the need to developing thorough research before placing priorities for the organization’s information systems. I have also developed new goals that focus on the need securing the information system so as to ensure continuity. Back-up in information systems is one way of ensuring safety with the handling of data so as to avoid the possible loss of data (Currier, 2010). This is because while using information systems, there are tendencies of experiencing system crash, theft or breakdown that can result in losing hardware and software. This also happens in everyday use of data such as class files and notes. My back-up plan is a 3-tier approach that stores data on three major levels. The first level is a primary level, whereby I will store data on a pen drive or external hard drive. The second is to store the same data on another computer that is updated on a periodic basis. This will be the secondary level, and the tertiary level will require using cloud storage, where data will be stored via a cloud system. My specific goal for professional and personal development is to improve the security of all data available to me at the organization level. This means

Biometric Authentication Essay Example | Topics and Well Written Essays - 1750 words

Biometric Authentication - Essay Example This kind of authentication is what is referred to as biometric authentication. The security of a nation is very sensitive and therefore military bases and locations of security valuables need to be under 24 hour surveillance to ensure that there is no breaching in the perimeter. Ministries of defense in various developed countries have therefore employed biometric authentication in their military bases to restrict access to only authorized personnel and not just anyone. This paper will be assessing biometric authentication in the context of Ministry of Defense and its necessities, alternatives, weaknesses and strengths among other pertinent issues. Why is a dedicated biometric "solution" needed? Briefly and critically review leading edge approaches to role based authentication. What alternative solution(s) are applicable to this context of use? Provide their distinction(s) to rule-based authentication mechanisms. The biometrics technology does not go without fault as it has been ter med as both a promising and disruptive technology. The inapplicability of the current authentication services deem a dedicated biometric solution extremely necessary. ... It should also be unique to a particular person. Another important factor is permanence. This is in relation to the manner in which the biometric changes over time. Role-based access control is a concept of two extremes. At one end, it is simple while the other end is characterized by sophistication. According to the NIST model (Ferraiolo et.al, 2007), there are four sequential approaches to role based authentication. The sequence is arranged in terms of increasing functional capabilities. The first is the flat role-based access control. It embodies the essential aspects of role based access control. According to this approach, permissions and users are assigned to roles and therefore for a user to gain permission, it is necessary for them to be part of a role. It is however key to note that many roles can be assigned to one user while one role can be assigned to many users. The second is hierarchical role based access control. This level adds a requirement which supports the hierarc hy in that the senior staff gains permission of the juniors. This approach has two levels. The first level is general hierarchical role-based authentication. In this case, there is support for an arbitrary partial order to serve as the role hierarchy. In the second level, restrictions may be imposed in the role hierarchy by the system and this level is referred to as restricted hierarchical role-based authentication. The third approach is constrained RBAC. Separation of duties, a technique that existed before the computer to reduce the possibility of fraud and accidental damage, is added as a requirement in this approach. There are two ways in which separation of duties can be implicated and they are static, and dynamic